SHELLY LAZARUS - The 2008 TIME 100 Finalists
AGE: 61
OCCUPATION: CEO and chairwoman of Ogilvy & Mather advertising
NUMBER OF TIME COVERS: 0
PREVIOUS APPEARANCES ON THE TIME 100: 0
PRO: Greenlit the meteorically successful "Campaign for Real Beauty" for Dove and the similarly popular "My Life, My Card" campaign for American Express.
CON: Hired the dude who created those quasi-ironically un-gallant Axe Body Spray commercials, which represent the polar opposite of the enlightened humanism that her top campaigns trade in.
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